CINEMATOGRAPHY

Course Description

The main aim of Cinematography course is to provide in-depth information to students about cinematic narrative, basic components of cinematography as well as provide an understanding of the contributions of these components in the creation of meaning in cinema. Students will learn basic concepts of cinematography, and deepen their knowledge in cinema terminology. In this course, traditional and modern narratives and their features, cinematographic concepts, shooting, scene and sequence, camera, aperture features, technical and creative features of light and motion, lens, composition, colors and filters, and how these elements contribute to meaning creation will be discussed. Students taking this course are expected to gain the ability to apply the cinematographic techniques they learned in different projects such as advertising and fictional / documentary films.

CINEMATOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define basic concepts of cinematography such as shooting, scene and sequence.
2. 02 Develop a solid understanding on scene composition.
3. 03 Explain and apply the basic principles of visual storytelling, camera and lighting methods and techniques.
4. 04 Apply cinematographic techniques in different fields such as advertisement, music videos and fiction / documentary films..

Course Syllabus

Reference Books & Course Materials

1. 01 Brown, B. (2022). Cinematography: Theory and Practice: Image Making for Cinematographers and Directors (4th ed). London: Taylor & Francis Ltd.
2. 02 Mercado, G. (2022), The Filmmaker's Eye: Learning (and Breaking) the Rules of Cinematic Composition(2nd ed). New York: Taylor & Francis Ltd.
3. 03 Hoser,T. (2018), Introductıon to Cinematography. New York: Taylor & Francis Ltd.
4. 04 Lancaster, K. (2019), Basic Cinematography, New York: Taylor & Francis Ltd.

Learning Outcomes

1. L01 Define basic concepts of cinematography such as shooting, scene and sequence. SOLO 2
2. L02 Develop a solid understanding on scene composition. SOLO 5
3. L03 Explain and apply the basic principles of visual storytelling, camera and lighting methods and techniques. SOLO 3.5
4. L04 Apply cinematographic techniques in different fields such as advertisement, music videos and fiction / documentary films. SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

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