INTRODUCTION TO RADIO

Course Description

This introductory course is designed to introduce students to radio and radio production tools by describing and explaining the basic concepts which underlie radio production. Course content includes the historical development of radio and radio broadcasting; the political, economic, socio-cultural and technological configurations of radio; and the technical infrastructure and hardware or radio broadcasting. Students will be introduced to the skills and technologies of using basic radio production tools like microphones, digital audio recorders, audio consoles, etc. The course also covers the basics of sound recording and editing. Throughout the course, students will also learn interview techniques and have experience as interviewees in project work.

INTRODUCTION TO RADIO

Evaluation Tools (Active Term)

Course outcomes

1. 01 Define the basic characteristics, functions and explain the effects of radio as a mass communication medium.
2. 02 Define the basic concepts of radio and identify the basic elements of a quality audio signal.
3. 03 Discuss the historical and technological development process of new ICT's and its effects on radio broadcasting.
4. 04 Define and plan the production stages of radio programmes.
5. 05 Define the basic principles necessary for effective radio broadcasting/production and have the ability to apply these principles.
6. 06 Apply effective and collaborative team communication and management skills to compose a radio program.
7. 07 Describe the technical infrastructure and tools of radio broadcasting/production and identify, select appropriate techniques to use the production tools.

Course Syllabus

Reference Books & Course Materials

1. 01 R. MCLeish, (2018). Radio Production. Routledge, 6 Edition
2. 02 Caulfield, A., (2020). Writing for Radio: A Practical Guide. The Crowood Press: London
3. 03 Ahern, S., (2024) Making Radio and Podcasts, Focal Press:New York. ISBN: 978-1-003-18173-6
4. 04 Warren, S., (2022) Radio - The Book, Elsevier: London ISBN: 0-240-80696-4

Learning Outcomes

1. L01 Explain the basic characteristics, functions and the effects of radio as a mass communication medium. SOLO 4
2. L02 Discuss the historical and technological development process of new ICT's and its effects on radio broadcasting. SOLO 5
3. L03 Define and plan the production stages of radio programmes. SOLO 3
4. L04 Define the basic principles necessary for effective radio broadcasting/production and have the ability to apply these principles. SOLO 2
5. L05 Describe the technical infrastructure and tools of radio broadcasting/production and select appropriate techniques to use the production tools. SOLO 3
6. L06 Develop effective and collaborative team communication and management skills to compose a radio program. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix