FUNDAMENTALS OF TELEVISION PRODUCTION

Course Description

This course is designed to teach students the fundamentals of television production by providing detailed theoretical and practical knowledge about production stages (pre-production, production, post-production) of variety of television productions. Course content includes, the fundamental concepts and terms, classification of television programs and basic stages of production including treatments, storyboarding and script writing, budgeting, production considerations including rehearsal and shooting stages and post-production stages as editing, graphics, sales, marketing, and distribution. This is also a practical course with an extensive use of production and postproduction facilities. Throughout the course, camera operation techniques, lighting and video switching, master control, and studio operations are emphasized.

FUNDAMENTALS OF TELEVISION PRODUCTION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 List (3) and describe (3) the functions of TV as an instrument of mass media, the communication process of TV, TV program genres and the studio and outdoor crew
2. 02 Differentiate (4) between and summarize (4) the characteristics of the three stages of TV production
3. 03 Explain (4) the characteristics of different production techniques
4. 04 Write (5) the program proposal for a 13 episode TV series
5. 05 Design (5), plan (5) and produce (5) the first episode of their TV programs

Course Syllabus

Reference Books & Course Materials

1. 01 Utterback, A., Studio Television Production and Directing: Concepts, Equipment, and Procedures, Focal Press; 2nd edition (October 11, 2015)
2. 02 Cury, I., Directing and Producing for Television: A Format Approach, Routledge; 5th edition (March 20, 2017)
3. 03 Owens, J., Television Production, Routledge; 16th edition (December 18, 2015)
4. 04 Zettl, H., Television Production Handbook, Wadsworth Publishing; 12 edition (January 1, 2014)

Learning Outcomes

1. L01 List and describe the functions of TV as an instrument of mass media, the communication process of TV, TV program genres and the studio and outdoor crew SOLO 3
2. L02 Differentiate between and summarize the characteristics of the three stages of TV production SOLO 4
3. L03 Explain the characteristics of different production techniques SOLO 4
4. L04 Write the program proposal for a 13 episode TV series SOLO 5
5. L05 Design, plan and produce the first episode of their TV programs SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix