SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Course Description

This course is designed to teach students the importance of social responsibility projects and provide opportunity for the students to gain both theoretical and practical skills in designing and implementing social responsibility projects. The students will engage in developing social responsibility projects which contribute to the betterment of society and provide solutions to various problems related to social, cultural, educational, artistic and sporting aspects of the community. This course will require students to work as groups to design campaigns, write a campaign budget, and complete related steps in the realization of their project, which will finally be presented and defended in class.

SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Construct a Social Responsibility Campaign.
2. 02 Analyzes practices of corporate social responsibility by focusing on cases from local and global companies.
3. 03 Develop strategy for social responsibility projects and/or campaigns.
4. 04 Conduct SWOT analysis and critically reflect on the outcomes.
5. 05 Develop media planning for the campaign.

Course Syllabus

Reference Books & Course Materials

1. 01 Kotler, P & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and For Your Cause, John Wiley & Sons, New Jersey.
2. 02 Jeremy Moon. (2014). Corporate Social Responsibility: A Very Short Introduction
3. 03 Chandler, D. (2019). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications. (5th Ed.)
4. 04 Kotler, P., Hessekiel, D. & Lee, N. (2012). Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line

Learning Outcomes

1. L01 Develop a Social Responsibility Campaign. SOLO 5
2. L02 Evaluate practices of corporate social responsibility by focusing on cases from local and global companies. SOLO 5
3. L03 Develop a strategy for social responsibility projects and/or campaigns. SOLO 5
4. L04 Conduct SWOT analysis and critically reflect on the outcomes. SOLO 4
5. L05 Develop media planning for the campaign. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix