POLITICAL COMMUNICATION

Course Description

This course introduces the political communication field to students. It focuses on the nature and functions of political communication, and evaluates the role of the media in political communication. The concept of political communication is examined and the theoretical, conceptual and historical processes that shape the field are discussed. Role of the media in democratic societies, freedom of the press, and the agenda setting is explored. Also, political communication campaigns, political marketing, political advertising, and political public relations are discussed in the course. By the end of the course, students are expected to be able to explain concepts of political communication, political advertising, political public relations, political marketing, and to be able to exemplify and comment on political campaigns.

POLITICAL COMMUNICATION

Evaluation Tools (Active Term)

Course outcomes

1. 01 Define political communication and key concepts in political communication.
2. 02 Assess the relationship between politics, democracy and the mass media.
3. 03 Assess the role of media as political actors in society.
4. 04 Define political advertising and assess its role in political communication.
5. 05 Define political public relations and assess its role in political communication.

Course Syllabus

Reference Books & Course Materials

1. 01 Perloff, R. M. (2021). The dynamics of political communication: Media and politics in a digital age. Routledge.
2. 02 McNair, B. (2017). An introduction to political communication. Routledge.
3. 03 Wolfsfeld, G. (2022). Making sense of media and politics: Five principles in political communication. Routledge.

Learning Outcomes

1. L01 Define political communication and key concepts in political communication. SOLO 2
2. L02 Assess the relationship between politics, democracy and the mass media. SOLO 5
3. L03 Define political advertising and assess its role in political communication. SOLO 2
4. L04 Define political public relations and assess its role in political communication. SOLO 2

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix