SUMMER TRAINING-II

Course Description

This is the second of two summer training courses. It should be done in the field of Advertising for a minimum of 20 working days, in accordance with rules and regulations set out by the Department of Public Relations and Advertising. The aim of the second summer training is to introduce the students to the advertising industry. Students will arrange the internships in association with the department and they can be placed within a department of a communications or media company that deals with advertising as well as specialist advertising agencies. As with the first summer training, students will be interviewed by a panel of advertising and department members after completing their internship to assess and discuss their experiences and to examine the report made by their employers.

SUMMER TRAINING-II

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Student gains real experience in the advertising industry and is able to express what sort of experience he/she gained during the intership.
2. 02 2. Explain the functions of an advertising agency
3. 03 3. Student builds a network and makes contacts during the internship and is able to prove this during his/her assessment interview at the faculty.

Course Syllabus

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

1. L01 Student gains real experience in the advertising industry and is able to reflect (5) what sort of experience he/she gained during the intership. SOLO 5
2. L02 Describe (3) the functions of an advertising agency. SOLO 3
3. L03 Student builds a network and makes contacts during the internship and is able to assess (5) his/her experience during the assessment interview at the faculty. SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix