ENGLISH FOR PUBLIC RELATIONS AND ADVERTISING

Course Description

English for Public Relations and Advertising is a skills-based course designed specifically for students of public relations and advertising. It provides practice in listening, speaking and writing for professional environments. It also equips students with the specialist language and terminology which will help them communicate efficiently in their field. Listening and speaking exercises all are related with public relations and advertising, and all reading texts are taken from the field of study. There is also a focus throughout on key public relations and advertising vocabulary that students will need. The course will provide a wide range of activities to develop students’ knowledge and use of essential vocabulary and to prepare students to participate effectively in public relations and advertising.

ENGLISH FOR PUBLIC RELATIONS AND ADVERTISING

Evaluation Tools (Active Term)

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Course outcomes

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Course Syllabus

Reference Books & Course Materials

1. 01 McLisky, M. & Phillips, T. (2011). English for Public Relations in Higher Education Studies. Garnet Education, UK

Learning Outcomes

1. Recognize key terms, formats, and purposes of essential public relations and advertising documents SOLO 2
2. L02 Identify (2) appropriate vocabulary, structures, and functions in professional PR and advertising communication. SOLO 2
3. L03 Paraphrase (2) professional texts and correct language errors in PR/advertising contexts. SOLO 2
4. L04 Write (4) creative PR materials using clear English and appropriate tone. SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix