FUNDAMENTALS OF ADVERTISING DESIGN

Course Description

This course is designed to introduce students to the fundamentals of advertising design and serves as an introduction to design in advertising. The course will explore different roles and functions of advertising and will discuss the importance of design in advertising. Students will become familiar with some of the basic techniques in advertising design and will learn to use some of the programs such as Corel Draw and Photoshop. Using these programs students will practice creating visual elements and combining these elements with powerful advertising messages with an aim of persuading the target consumers. Students will learn that a good design is a powerful tool, which helps communicate the advertising message to the consumers.

FUNDAMENTALS OF ADVERTISING DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Purple Cow, Transform Your Business By Being Remarkable - Seth Godin

Learning Outcomes

1. Identify advertising designs that use core design principles (contrast, hierarchy, etc.). SOLO 2
2. L02 Apply visual communication techniques to create advertising materials that integrate persuasive messaging with effective design. SOLO 3
3. L03 Demonstrate foundational proficiency in Adobe InDesign and Adobe Photoshop by producing layouts, edited images, and digital/print-ready advertising pieces. SOLO 4
4. L04 Design print and digital advertisements that capture attention, convey clear brand messages, and aim to persuade target audiences. SOLO 4
5. L05 Develop a mini campaign concept (print + digital) that shows creative consistency across media and embodies the principle of being “remarkable.” SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix