SUMMER TRAINING-I

Course Description

Advertising and Public Relations students are required to complete their first of two summer training courses in the field of Public Relations. The duration of each summer training is a minimum of 20 working days, in accordance with the rules and regulations set out by the Department of Advertising and Public Relations. The summer training will provide the students with the opportunity to get acquainted with the professional Public Relations field, and to gain real-world PR experience where they can develop their skills in a variety of areas, such as designing public relations campaigns, organizing special events and writing press releases. The students are provided with an internship file which needs to be fully filled by themselves as well as a professional at the work place. After completing the internship, interviews are arranged at the department in order to assess and discuss their experiences.

SUMMER TRAINING-I

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain (4) the jobs done in a professional Public Relations office/agency
2. 02 Assess (5) the benefits gained during the internship
3. 03 List (3) the jobs he/she has done during the internship
4. 04 Demonstrate (4) the jobs he/she has done during the internship

Course Syllabus

Reference Books & Course Materials

No reference books have been listed.

Learning Outcomes

1. L01 Explain (4) the jobs done in a professional Public Relations office/agency SOLO 4
2. L02 Assess the benefits gained during the internship. SOLO 5
3. L03 List the jobs he/she has done during the internship SOLO 3
4. L04 Prove the jobs he/she has done during the internship SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix