INTERVIEW TECHNIQUES

Course Description

This course will give students practical instruction in conducting interviews for a variety of media work, both face-to-face and using the telephone or other telecommunications technology. Weekly classes will focus on the primary techniques and professional practices entailed in the process of interviewing for newspaper, radio and television production. Students will also reflect on the ethical dimensions of the media interview. The course will also feature contributions from local professional journalists who have experience as interviewers. Students will conduct and present original interviews with a variety of subjects, which will be examined and assessed via a portfolio of written work.

INTERVIEW TECHNIQUES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Students learn what the interview is
2. 02 Students learn to interview
3. 03 Students learn to write news
4. 04 Students do the practical as well as theoretical knowledge
5. 05 Current issues in the media are also evaluated
6. 06 Discussion about news

Course Syllabus

Reference Books & Course Materials

1. 01 Interviewing: Principles and Practices (Charles J. Stewart & William B. Cash, 2018, 15th Edition)

Learning Outcomes

1. L01 Students learn what the interview is
2. L02 Students learn to interview
3. L03 Students learn to write news
4. L04 Students do the practical as well as theoretical knowledge
5. L05 Current issues in the media are also evaluated
6. L06 Discussion about news

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix