JOURNALISM GENRES

Course Description

This course examines the major genres featured in modern journalism in a variety of media contexts, including financial reporting, sports journalism, health journalism, arts reviewing, fashion journalism, science reporting, and lifestyle writing. Weekly lessons are based around case studies in s representative sample of these genres and will analyze a range of written examples. Students are encouraged to develop a specialism and produce original writing within it, which will be examines via a portfolio of original written work. The course will also feature contributions from local professional journalists who specialize in the journalism genres under consideration.

JOURNALISM GENRES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Define the principles of journalism
2. 02 2. Evaluate the newsworthiness of events
3. 03 3. Interpret the major journalism genres in practice
4. 04 4. Compare investigative journalism, muckraking journalism and watchdog journalism
5. 05 5. Describe citizen, advocacy, literary, data journalism
6. 06 6. Critically reflect embedded and war journalism; implement peace journalism and their essentials

Course Syllabus

Reference Books & Course Materials

1. 01 1. The Language of Journalism; A multi-genre perspective - Smith A., Higgins M.; Bloomsbury Academic, 2013
2. 02 2. Journalism: New Challenges; Karen Fowler-Watt and Stuart Allan (eds); Centre for Journalism & Communication Research, Bournemouth University, 2013
3. 03 3. Various articles from online sources
4. 04 4. Course notes on the moodle.ciu.edu.tr

Learning Outcomes

1. L01 1. Define the principles of journalism
2. L02 2. Evaluate the newsworthiness of events
3. L03 3. Interpret the major journalism genres in practice
4. L04 4. Compare investigative journalism, muckraking journalism and watchdog journalism
5. L05 5. Describe citizen, advocacy, literary, data journalism
6. L06 6. Critically reflect embedded and war journalism; implement peace journalism and their essentials

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix