JOURNALISM CASE STUDIES

Course Description

This course aims to develop students' judgment on contemporary issues in the media through an interactive, discussion-based method. The course is based around case studies which offer real-life dilemmas, and journalism students put themselves in the shoes of reporters, editors or publishers in order to address the issues at hand. Students are also expected to analyze the situation, identify the problem, try to find a solution, and defend their views. Instead of offering simple solutions, students are encouraged to facilitate discussion and create an environment to contribute and learn from each other. With real-life issues, they are able to grapple with the kind of complex problems they may face later in their careers.

JOURNALISM CASE STUDIES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. Judge the contemporary issues in media
2. 02 2. Explain causes of real-life dilemmas mainly covered in news media
3. 03 3. Analyze the situation and identify the problem according to the cases discussed
4. 04 4. Relate the discourses commonly used in media to the cases commonly seen

Course Syllabus

Reference Books & Course Materials

1. 01 Lundberg, Kirsten O., Palmer, Ruth (editors). (2011). Our Digital Future: Boardrooms and Newsrooms.Columbia Journalism School Publications
2. 02 Harcup, Tony. (2009). Journalism, Principles and Practice. Sage Publications.
3. 03 News media publications as newspapers, magazines and Internet

Learning Outcomes

1. L01 1. Judge the contemporary issues in media
2. L02 2. Explain causes of real-life dilemmas mainly covered in news media
3. L03 3. Analyze the situation and identify the problem according to the cases discussed
4. L04 4. Relate the discourses commonly used in media to the cases commonly seen

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix