POLITICAL JOURNALISM

Course Description

This course examines the relationship between journalism and politics and its place in the broader media landscape. In particular it will address the contribution which journalism can make to the public understanding of, and public engagement with, political discourse. Student journalists will focus on the major practical and theoretical issues affecting political journalism and reflect on the role they can play as political reporters in a variety of contexts. Students will also produce original political reporting, which will be examined via a portfolio of original written work. The course will also feature contributions from local professional journalists specializing in political coverage.

POLITICAL JOURNALISM

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Analyse the techniques used in political reporting (4)
2. 02 Evaluate the relationship between journalism and the political process (5)
3. 03 Implement practical skills in newspaper and magazine writing (4)

Course Syllabus

Reference Books & Course Materials

1. 01 Oxford Research Encyclopedia of Communication 2028
2. 02 Mass Media and Political Communication PP

Learning Outcomes

No learning outcomes have been defined.

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix

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