MEDIA LAW AND ETHICS

Course Description

The purpose of this course is twofold: first, to discuss ethical principles and codes for various media professions such as journalism, public relations and advertising, and to discuss how these guidelines have and have not been applied in specific cases. Second, the course focuses on specific issues such as the invasion of privacy, defamation, obscenity, racial hatred, hate speech, intellectual property and copyright within the scope of media law. The course also concentrates on press freedom as well as basic knowledge of international law necessary for understanding how media law affects media institutions. Term project provides students with the opportunity to research and question local laws and regulations in the field of media and ethics in their own countries.

MEDIA LAW AND ETHICS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Analyze the moral dimensions of media ethics problems in various dilemmas faced by media.
2. 02 Illustrate the codes of ethics.
3. 03 Interpret the importance of privacy.
4. 04 Assess the right to know of people.
5. 05 Analyze the role of digital technology and its impact on legal and ethical issues.

Course Syllabus

Reference Books & Course Materials

1. 01 Brown, F. (2020). Media Ethics: A Guide for Professional Conduct. 5th Ed. Society of Professional Journalists Foundation.
2. 02 Schotthoefer, P., Steiner, F., (2017). International Advertising Law: Problems, Cases, and Commentary. Kluwer Law International; 3rd Ed.
3. 03 Christians, C. G., Fackler, M., Richardson, K. B., Peggy, J. K., Robert, H. W., (2017). Media Ethics: Cases and Moral Reasoning. Routledge.
4. 04 Ess, C. (2014). Digital Media Ethics: Digital Media and Society Series. Cambridge: Polity Press.

Learning Outcomes

1. L01 Demonstrate an understanding of media regulations regarding ethical principles in the media sector. SOLO 4
2. L02 Explain codes of professional ethics for advertising, public relations and journalism. SOLO 4
3. L03 Describe the importance of privacy, copyright, and intellectual property. SOLO 3
4. L04 Appraise the legal and ethical impact of emerging digital technologies. SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix