HISTORY OF CIVILIZATION

Course Description

The aim of this course is to outline the development of civilizations in the course of history. It firstly focuses on the concepts such as “Civilization”, “Prehistoric”, and “Historic” and on the factors forcing the emergence of the first civilizations. As well as examining the prehistoric periods and their characteristics in the course of human life since the first appearance of human beings on earth, the course mainly focuses on the early civilizations, namely the Mesopotamian, Egyptian, Aegean, Classical Greek, Hellenistic, Indian, Chinese and Roman Civilizations. Political, social, economical, cultural, intellectual, philosophical and scientific aspects in these entities are also examined in this course.

HISTORY OF CIVILIZATION

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Judith Coffin Robert Stacey Joshua Cole Carol Symes, Western Civilizations Their History & Their Culture, Norton, 2011
2. 02 Marvin Perry, Western Civilization, A Brief History vol.I, 2nd edition, Houghton Mıfflen company, Boston, Toronto, 1993.

Learning Outcomes

1. L01 Define the terms " prehistoric", "Historic" and "civilization" SOLO 0
2. L01 Explain the importance of Humanism, Renaissance and reformation in the formation of Modern Europe SOLO 0
3. L02 Compare the Prehistoric and Historic periods SOLO 0
4. L03 Identify the first civilizations SOLO 0
5. L04 Draw a general picture on the basic institutions of the first civilizations SOLO 0
6. L05 Tell the basic essentials for the rise of a civilization SOLO 0
7. L07 Narrate the evolution of human thought throughout history SOLO 0
8. L07 Construct an narration on the nature of the Mediaval political, cultural, social and economical system SOLO 0
9. L08 Compare the Mediaval Islamic and Christian cultures and intellectual life SOLO 0
10. L10 Observe the political, social, economical and intellectual developments up to French Revolution SOLO 0

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix