BASIC PHOTOGRAPHY

Course Description

This is an introductory course in photography, covering its history, aesthetics and basic techniques. The course covers practical instruction and theoretical perspectives as well as some hands-on photographic work and field trips, enabling students will prepare a portfolio of work. Students are also expected to gain a detailed historical and aesthetic knowledge concerning the development of the medium of photography, as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context, both digital and analogue photography will be thoroughly examined.

BASIC PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. to identify basic technical skills in photography.
2. 02 2. to assess the developments within the history of photography.
3. 03 3. to analyse the differences between analog and digital photography.
4. 04 4. to construct skills on photographic compositions.

Course Syllabus

Reference Books & Course Materials

1. 01 Henry Carroll. (2023). Read This If You Want to Take Great Photographs (2nd ed.). Laurence King Publishing.
2. 02 Michael Freeman. (2022). The Photographer's Eye: Composition and Design for Better Digital Photos (Updated ed.). Ilex Press.

Learning Outcomes

1. L01 1. to identify basic technical skills in photography. SOLO 3.75
2. L02 2. to assess the developments within the history of photography. SOLO 3.75
3. L03 3. to analyse the differences between analog and digital photography. SOLO 3.75
4. L04 4. to construct skills on photographic compositions. SOLO 3.75

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix