INTRODUCTION TO CULTURAL STUDIES

Course Description

This course introduces students to the principle analytical techniques and interpretive strategies are used in the field of cultural studies. Designed for the students at beginning of their degrees in media and communications subjects, the course places particular emphasis on interdisciplinary approaches to the study of culture and will provide a conceptual foundation for scholarly work in a variety of related areas. The course will address to the work of major figures related to Cultural Studies, including Michel Foucault, Stuart Hall and Edward Said, and will consider topics related to their work, such as the representational work of the media, the interpretative role of the audience, and the relationship between culture and power.

INTRODUCTION TO CULTURAL STUDIES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define (2) cultural studies and explain (3) the interdisciplinary nature of field.
2. 02 Define (2) basic concepts of Cultural Studies such as, power, identity, ideology and representation.
3. 03 Assess (5) the constructed nature of identities, such as gender and nation.
4. 04 Define (2) the notion of stereotyping and identify (2) stereotypical representations in media and popular culture.

Course Syllabus

Reference Books & Course Materials

1. 01 Barker, C. (2012). Cultural Studies: Theory and Practice. (4th edition). Sage: London.
2. 02 Sardar, Z. and B. Van Loon, (2013). Introducing Cultural Studies: A Graphic Guide, Icon: London.
3. 03 Storey, J. (2016). Cultural Theory and Popular Culture. Routledge: London.
4. 04 Course notes on Moodle.

Learning Outcomes

1. L01 Explain (4) cultural studies and the study of popular culture as an interdisciplinary field of study. SOLO 4
2. L02 Identify (2) key terms and leading theorists of cultural studies and popular culture. SOLO 2
3. L03 Analyze a visual element of popular culture using some insights from semiotics. SOLO 4
4. L04 Describe (3) the relationship between popular culture and media. SOLO 3

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix