INTRODUCTION TO NEW MEDIA

Course Description

This course aims to define new media environment formed as a result of the development of information and communication technologies and to introduce its properties. In this context, the process of transition from traditional one-way communication to two-way, interactive communication environment; features that differentiate new media from traditional media; basic dynamics of new media; cyberspace, interaction in cyberspace; user-generated content creation; alternative media; citizen media; information society are discussed. In addition, the way in which the new media changes and transforms personal and mass communication will be discussed. This theoretically-engaged course will give students a critical analytical introduction to how the knowledge and culture are shared and organized in the new media environments with its impact on social-political-cultural life.

INTRODUCTION TO NEW MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define new concepts, products and services within the area of Internet and new media.
2. 02 Describe current developments in new media and their social, political, economical and cultural consequences.
3. 03 Interpret communication technologies as the articulation of power and as agents of social change.
4. 04 Apply ethical and legal standards when working with digital media.

Course Syllabus

Reference Books & Course Materials

1. 01 Flew, T. (2018). New Media: An Introduction. Oxford Canada, 3 Edition, ISBN: 0199026343
2. 02 Siapera, E. (2017). Understanding New Media. SAGE Publications Ltd, 2 Edition, ISBN: 1446297101
3. 03 Lister, M., Dovey, J., Giddings, S., Grant, I., Kelly, K. (2009). New Media: A Critical Introduction. Routledge, 2nd Edition, ISBN: 0415431611
4. 04 Edited by Glen Creeber and Royston Martin (2009). Digital Cultures; Understanding New Media. McGraw Hill. ISBN-13: 978-0-33-5221974

Learning Outcomes

1. L01 describe and explain the new concepts, products and services within the area of Internet and new media.
2. L02 describe the technocultural discourse surrounding new-media technologies and practice.
3. L03 describe, analyse and discuss the current development of new media and its social, political, economical and cultural consequences.
4. L04 analyze and evaluate the dynamics of media and technology in contemporary culture.
5. L05 use written, oral, and visual communication skills to communicate information and ideas about new media.
6. L06 evaluate communication technologies as the articulation of power and as an agent of social change.
7. L07 evaluate ethical and legal considerations in working with digital media.

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix