PROJECT MANAGEMENT

Course Description

This course introduces the concept of managerial process in project management. It explores the process of lifecycle management of projects and the tools for decision making. The course will cover the important topics of project management process including cost and time estimation, project scheduling, managing risk, outsourcing, project closure and how to become an effective project manager. The technical and behavioral issues in project management with a broad range of industries to which project management principles can be applied will be also highlighted. By the end of this course the students will be able to understand how project management theories are practiced in business cases and will be able to apply theories in real life cases.

PROJECT MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Larson E. and Gray C. (2021). Project Management: The Managerial Process (8th ed.).

Learning Outcomes

1. L01 Developing knowledge on the fundamental principles of project management SOLO 5
2. L02 Explaining the phases in project life cycle SOLO 5
3. L03 Explaining the process of cost and time estimation SOLO 3
4. L04 Developing skills in risk management and project scheduling SOLO 3
5. L05 Planning project schedule SOLO 4

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix