MANAGING SOCIAL RESPONSIBILITY PROJECTS

Course Description

is an undergraduate course offered by Cyprus International University. The course examines the strategic role of corporate social responsibility (CSR) and sustainability in contemporary organizations, with a focus on their impact on business, society, public policy, and the environment. Topics include the principles of CSR, stakeholder management, social responsibility frameworks, ethics and corporate behavior, globalization and responsible business practices, CSR in non-profit organizations, CSR strategy and leadership, performance evaluation based on CSR, and the development of effective social responsibility projects. At the end of the course, students are expected to critically evaluate social responsibility cases and emerging CSR trends, understand the strategic importance of CSR and sustainability, apply CSR principles to real-world business situations, analyze stakeholder expectations and contemporary CSR developments, assess the critical success factors of CSR initiatives, and design and evaluate corporate social responsibility projects that address organizational and societal challenges.

MANAGING SOCIAL RESPONSIBILITY PROJECTS

Evaluation Tools (Active Term)

Course outcomes

1. 01 Differentiate the key drivers, current trends, and developments behind corporate social responsibility=4
2. 02 Demonstrate a solid understanding of the strategic nature of CSR, sustainability and its impact on and relationship to society, business, policy, and the environment =4
3. 03 Elaborate knowledge of international business, responsible globalization, and develop an ability to apply CSR principles to current business situations =5
4. 04 Critically evaluate cases, proposals, and new trends in social responsibility = 5
5. 05 Debate key components and critical success factors of a good CSR project= 5
6. 06 Reflect the knowledge when developing CSR project for a given company=5

Course Syllabus

Reference Books & Course Materials

1. 01 William B. Werther Jr., and David Chandler (2006). Strategic Corporate Social Responsibility: Stakeholders in a Global Environment,
2. 02 Kreutzer, R. T. (2024). The path to sustainable corporate management. Springer Fachmedien Wiesbaden.
3. 03 Werther, W. B., & Chandler, D. (2021). Strategic Corporate Social Responsibility: Sustainable Value Creation (5th ed.). Sage.
4. 04 Articles and case studies provided in the class

Learning Outcomes

1. L01 Critically evaluate cases, proposals, and new trends in social responsibility SOLO 5
2. L02 Demonstrate a solid understanding of the strategic nature of CSR, sustainability and its impact on and relationship to society, business, policy, and the environment SOLO 6
3. L03 Elaborate knowledge of international business, responsible globalization, and develop an ability to apply CSR principles to current business situations SOLO 5
4. L04 Differentiate the key drivers, current trends, and developments behind corporate social responsibility SOLO 4
5. L05 Debate key components and critical success factors of a good CSR project SOLO 5
6. L06 Reflect the knowledge when developing CSR project for a given company SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix