INTERPERSONAL COMMUNICATION

Course Description

This course is an advanced seminar designed to explore the field of ideas relating to human modes of communication and personal relationships in the shaping of our social environment. The course focuses not only developing a particular set of “skills” (communication competence), but also exploring the overarching structures that influence interpersonal interaction and investigate research on some of major topics of interpersonal communication. The course instructs the students’ practices and principles of interpersonal communication. Topics of the course will involve the communication process; issues addressed include perception, listening, self-disclosure, speech apprehension, ethics, nonverbal communication, conflict, power, and dysfunctional communication. Students will be able to demonstrate interpersonal communication skills in a group discussion as well as manage communication conflicts.

INTERPERSONAL COMMUNICATION

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Identify the key Interpersonal Communication concepts, principles and theories.
2. 02 List the key concepts and principles of Interpersonal Communication
3. 03 Analyze the complexity of gender, culture, ethnic and global differences in communications and other barriers to communications
4. 04 Clarify the role of interpersonal communication in the global work environment

Course Syllabus

Reference Books & Course Materials

1. 01 Wood, Julia, 2016 "Interpersonal Communication - Everyday Encounters" Cengage Learning, 8th Ed.
2. 02 Various materials posted on Moddle

Learning Outcomes

1. L01 To identify the key concepts, principles, and theories of Interpersonal Communication SOLO 2
2. L02 To define the characteristics of competent communication in interpersonal communication SOLO 2
3. L03 To explain the ethical dimensions of interpersonal communication SOLO 4
4. L04 Create and deliver a speech to audiences SOLO 5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix