ARTIFICIAL INTELLIGENCE AWARENESS

Course Description

This course provides an accessible and engaging introduction to Artificial Intelligence (AI), focusing on its core concepts, real-world applications, and broader impact on society. Students from all academic backgrounds will explore how AI shapes everyday life, with special attention to its role in education, language learning (such as platforms like Duolingo), and classroom assignments. The course highlights how AI agents are increasingly used in areas like tutoring, content generation, and personalized learning support. Through real-world examples and discussions, students will learn about the potential and limitations of AI, while also understanding key ethical issues such as fairness, privacy, and responsible use.

ARTIFICIAL INTELLIGENCE AWARENESS

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Philip C. Jackson, Introduction to Artificial Intelligence, Third Edition, Dover Publications, 2019.

Learning Outcomes

1. L01 Define fundamental AI concepts, distinguish ANI from AGI, and explain why AI is transforming industries. SOLO 3.3
2. L02 Describe core AI capabilities and limitations, and identify tasks suitable for AI automation. SOLO 2.5
3. L03 Explain how AI projects are structured and recognize AI’s role in business and organizational transformation. SOLO 3.3
4. L04 Analyze how organizations adopt AI, identify roles in AI transformation, and evaluate its potential to augment or automate tasks across professions. SOLO 3.7
5. L05 Explain generative AI concepts, differentiate between prompting, fine-tuning, and RAG, and illustrate common applications (text, image, audio). SOLO 3.7
6. L06 Recognize AI’s limitations, sources of bias, and risks from adversarial manipulation, and discuss fairness, transparency, privacy, and responsible AI guidelines. SOLO 3.5
7. L07 Assess AI’s impact on jobs, workforce transitions, and future skill requirements, and analyze its effects across sectors such as education, healthcare, and governance. SOLO 4.5
8. L08 Explain different approaches to AI regulation, evaluate policy frameworks, and critically reflect on possible AI futures and their ethical and social implications. SOLO 4.75
9. L09 Explaing and Asses AI Philosophy SOLO 4.5

Program Outcomes

1. P01 Has knowledge of the basic concepts, theory and methods in the field of public relations, advertising, marketing and integrated marketing communications.
2. P02 Has knowledge of the appropriate media planning processes for target audiences in the field of public relations and advertising.
3. P03 Is able to write periodic reports on the activities carried out in the fields of public relations and advertising.
4. P04 Is able to use research and planning methods and techniques related to public relations and advertising.
5. P05 Knows organisational crisis management processes.
6. P06 Knows the media and digital media communication techniques and processes related to the promotion of institutions and organisations.
7. P07 Knows the creation and application of media strategy in the field of public relations and advertising.
8. P08 Has knowledge of legal regulations and ethics related to public relations and advertising.
9. P09 Is able to conduct marketing and consumer behavior research and undertake planning based on this research data.
10. P10 Is able to conduct public relations and advertising campaigns.
11. P11 Is able to use digital media and social media in the fields of public relations and advertising.
12. P12 Has the ability to use current and effective presentation techniques in the field of public relations and advertising.
13. P13 Is able to monitor social developments and changes in the behavior of the target audience and use the information obtained to design public relations and advertising campaigns.
14. P14 Is able to take initiative in solving problems in the fields of public relations and advertising by acting as a responsible individual as well as a team member.
15. P15 Is able to create and implement brand and communication strategies.
16. P16 Is able to analyse consumer behavior in traditional and digital channels of communication using scientific methods and to evaluate the unique dynamics of these channels.
17. P17 Is aware of and acts in accordance with the standards and ethical codes of national and international professional organisations in the fields of public relations and advertising.
18. P18 Can communicate effectively within an international study and work environments.
19. P19 Can apply their learning into practice in real work contexts,

Po-Lo Matrix