BRAND IDENTITY DESIGN

Course Description

Corporate identity of a company refer to the ethos, aims and values of an organization and how it is perceived by its customers and the rest of the marketplace. By discussion and comparison visual expression of an organization's unique identity is explored by exemplifying companies such as BP, IBM and Coca-Cola. Within this context, concepts, symbols, sign systems, analysis of successful corporate identity applications, differences between brand, identity, and logo design, cohesive brand identity across multiple platforms, implementing the corporate identity system on the internet are presented. Students are expected to develop corporate identity a company and communicate them by through design working on the name, logotype and related products.

BRAND IDENTITY DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Airey, David. Identity Designed: The Process. Beverly, MA: Rockport Publishers, 2023.​
2. 02 Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. Nashville: HarperCollins Leadership, 2017.​
3. 03 Malinic, Radim. Book of Branding: A Guide to Creating Brand Identity for Start-Ups and Beyond. London: Brand Nu Limited, 2019.​
4. 04 Humberstone, Fiona. How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity. London: Fiona Humberstone, 2015.​

Learning Outcomes

1. L01 Seek the principles and strategic importance of branding. SOLO 2
2. L02 Conduct brand analysis and audience research. SOLO 3
3. L03 Design logos and visual identity systems that reflect a brand’s essence. SOLO 4
4. L04 Apply visual consistency across various brand touchpoints. SOLO 3
5. L05 Prove and present a professional brand guidelines document. SOLO 3

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix