AESTHETICS
- Course
- VICD302 - AESTHETICS
- Department
- Visual Communication Design - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 4
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- -
- Prerequisite
- -
- Keywords
Course Description
Aesthetics as a science and a theory. Reaching the level of ‘aesthetic’ perception. Aesthetics is a philosophical science that privileges sensual perception as suggested by Baumgarten and the consciousness of the aesthetic approach is an essential quality for a designer. It is also understood as the philosophy of art concerning the fundamental question ‘What is art?’ In this scope philosophers have written works basically related to this question since the ancient Greek civilisation. This course aims to build consciousness and create an awareness of aesthetic theories and contemporary issues in aesthetics which is necessary for developing unique projects in visual communication design.
AESTHETICS
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
- 01 Students will be able to Explain basic principles in aesthetics.
- 02 Students will be able classify aesthetic categories.
- 03 Students will be able analyse different aesthetic approaches in arts.
- 04 Students will be able to compare aesthetics of different fields of arts.
- 05 Students will be able to evaluate aesthetics of visual arts.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction to Aesthetics |
| Week 2 | Philosophical Approaches in Aesthetics |
| Week 3 | Relationship between Beauty and Art |
| Week 4 | Perception of Beauty |
| Week 5 | Beauty in Architecture and Spatial Design |
| Week 6 | Aesthetic Principles in Painting and Sculpture |
| Week 7 | Aesthetic Principles in Musical Structure |
| Week 8 | Beauty in Literature |
| Week 9 | Aesthetic Principles in Film Structure |
| Week 10 | Aesthetic Principles in Visual Communication |
| Week 11 | Influence of Culture on Beauty |
| Week 12 | Aesthetic and Technology |
| Week 13 | Aesthetic and Social Transformations |
| Week 14 | Influence of Beauty on Human Psyche |
| Week 15 | Integration and Application of Aesthetic Elements |
Reference Books & Course Materials
- 01 "Aesthetics", Dietrich von Hildebrand (Author), Hildebrand Project (November 7, 2016)
- 02 "Philosophies of Art and Beauty: Selected Readings in Aesthetics from Plato to Heidegger", Albert Hofstadter & Richard Kuhns, University of Chicago Press (August 15, 1976)
- 03 "Aesthetics", Theodor W. Adorno, Polity; 1st edition (December 11, 2017)
- 04 "Introducing Aesthetics and the Philosophy of Art", Darren Hudson Hick, Bloomsbury Academic; 2nd edition (August 24, 2017)
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 Conduct research, planning, implementation of a plan, and evaluate the results.
- P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
- P03 Conduct advertising and campaign processes for traditional and new media.
- P04 Carry out internal and external communication processes within institutions and organizations.
- P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
- P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
- P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
- P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
- P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.
Po-Lo Matrix
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