COMMERCIAL PHOTOGRAPHY

Course Description

The main aim of Commercial Photography is to establish moderately advanced photographic practices geared towards an understanding of the commercial application and development of photographic skills. Commercial photography covers a wide range of photographic disciplines. In this course students learn the principles behind photographic lighting, study the art of portrait photography, or develop their time-lapse photography skills. In the Commercial Photography course, students will be able to build valuable technical, critical and business skills through lectures, seminars, tutorials, workshops and group works. The focus of commercial photography course is on commercial photography shooting and posing, plus lighting and creative techniques.

COMMERCIAL PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 to construct in-depth knowledge in color and black and white photography.
2. 02 to assess different photographic types and production techniques.
3. 03 to conduct the photographic equipment in studio and on location.
4. 04 to implement different editing techniques in Lightroom and Capture One.

Course Syllabus

Reference Books & Course Materials

1. 01 Scott Kelby, 2026. The iPhone Photography Book (2nd Edition): How to get professional-looking images using the awesome camera you always have with you
2. 02 Henry Carroll, 2014. Read This If You Want to Take Great Photographs
3. 03 James Luciana, 2000. Black-And-White Photography Manifest Visions: Manifest Visions : An International Collection

Learning Outcomes

1. L01 Students will apply Photography techniques to create ideas for commercial purposes SOLO 4
2. L02 Students analyze Photographs in terms of composition and frame of the object SOLO 4
3. L03 Students express their ideas about creative contents for photography SOLO 3
4. L04 Students will develop new perspectives about commercial contents SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix