VISUAL PERCEPTION AND DESIGN

Course Description

Visual process comprises a complex structure, dependent on the source, physiology and the entire conscience dynamics. Information based on perception is dependent on the resultant of logic and brain activities. Within the scope of Visual Perception and Design, it is aimed to improve talents and skills of the students related with perception, visual perception, visual thinking, visual analysis, design, creativity and observation. Within this perspective the course concentrates on basic and advanced elements in design and their interactions with visual perception as well as the importance of working memory and brain processes. The scope of the course also contains theoretical views about visual perception and design.

VISUAL PERCEPTION AND DESIGN

Evaluation Tools (Active Term)

Course outcomes

1. 01 to define basic concepts related to visual communication design and perception.
2. 02 to classify visual concept, theories and perception.
3. 03 to analyse visual concepts, theories and perception.
4. 04 to construct a visual design reflecting basic elements of design and perception.
5. 05 to evaluate visual designs and perception techniques.

Course Syllabus

Reference Books & Course Materials

1. 01 Poulin, R. (2012). The Language of Graphic Design: An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers.
2. 02 Donis A. Dondis. (1973). A Primer of Visual Literacy
3. 03 Ellen Lupton, Jennifer (2015). Graphic Design: The New Basics

Learning Outcomes

1. L01 Describe the language of visual communication and how it functions both in everyday experiences and in the context of art and design. SOLO 3
2. L02 Express foundational elements of visual communication like line, shape, value, color, texture, and space. SOLO 3
3. L03 Formulate the relationship between reality and representation. SOLO 3
4. L04 Combine visual comprehension, critical thinking skills and cultural awareness. SOLO 3

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix