DIGITAL MEDIA INTERFACE DESIGN

Course Description

This course teaches how information obtained from the clients, sales, and marketing is used to design and develop compelling visual experience Web sites for multiple platforms, including mobile devices, tablets, and desktops. The students will learn more about wireframes, color schemes, tones, design templates, formatting, and typography. This course builds upon the students’ abilities to implement user analysis techniques, usability concepts, usability testing procedures and the vital role of testing to publish and maintain a Web site. The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design, and offers practical, skill-based instruction centered around a visual communications perspective, rather than on one focused on marketing or programming alone.

DIGITAL MEDIA INTERFACE DESIGN

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Sanchez, A. E. (2024) 2024-2025 Newbies Guide to UI/UX Design Using Figma, Self-Published.
2. 02 Designity. (2025) The Top UI/UX Books to Elevate Your Design Skills in 2025, Designity Publications.
3. 03 Whitmer, B. (2025) My Favorite UX Books + Why (2025 Edition), Self-Published.

Learning Outcomes

1. L01 Identify fundamental principles of user-centered design and interface design elements. SOLO 2
2. L02 Describe key concepts of usability, accessibility, and information architecture in digital interfaces. SOLO 3
3. L03 Apply basic wireframing and prototyping techniques to develop simple interface layouts. SOLO 3
4. L04 Analyze interface designs in terms of visual hierarchy, interaction design, and user experience. SOLO 4
5. L05 Design a functional and visually coherent user interface based on the given user needs and project requirements. SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix