MEDIA PERSUASION TECHNIQUES
- Course
- VICD105 - MEDIA PERSUASION TECHNIQUES
- Department
- Visual Communication Design - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 5
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Bahar TAŞELİ
- Prerequisite
- -
- Keywords
Course Description
Media Persuasion Techniques course examines propaganda as a phenomenon and as a technique employed for promoting causes, both “good” and “bad”. The course traces the ways in which propaganda has been used by different parties in different historical and political contexts. It examines various terms and concepts related with the notion of propaganda and persuasion and explores the major theoretical perspectives related to propaganda. Students learn about different forms of propaganda and discuss its commonalities and differences from other fields such as public relations and advertising. The students are required to read, research, write and present different propaganda case studies.
MEDIA PERSUASION TECHNIQUES
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Midterm Exam | Midterm | 30 |
| Final exam | Final | 40 |
| Case study group presentation | Presentation | 15 |
| Creative persuasion work | Assignment | 15 |
| Total | 100 | |
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
No weekly content has been defined yet.
Reference Books & Course Materials
No reference books have been listed.
Learning Outcomes
No learning outcomes have been defined.
Program Outcomes
- P01 Conduct research, planning, implementation of a plan, and evaluate the results.
- P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
- P03 Conduct advertising and campaign processes for traditional and new media.
- P04 Carry out internal and external communication processes within institutions and organizations.
- P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
- P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
- P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
- P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
- P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.
Po-Lo Matrix
The PO-LO matrix has not been populated yet.