RADIO AND TV MANAGEMENT

Course Description

This course is designed to introduce students to the basic principles of management, in particular as they relate to contemporary radio and television organizations and to media production. This course focus on general management theories and techniques, including organizational structures, leadership, decision making, budget planning and the management of groups and teams. The course concentrates more specifically on the practical media environment by examining the role of the production manager. The main responsibilities and skills required for this position and its importance for television production will be covered. Through various theoretical and practical projects students will experience management strategies and techniques vital in the collaboration and production of radio and television.

RADIO AND TV MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the basic principles of management.
2. 02 Discuss general management theories and techniques.
3. 03 define and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making.
4. 04 conduct independent research based on appropriate conduct independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions research questions, using and evaluating a range of material in order to arrive at conclusions
5. 05 Assess the organisational structures of modern media companies.
6. 06 Integrate appropriate technology into the leadership and management and decision making process.

Course Syllabus

Reference Books & Course Materials

1. 01 Herrick, D. (2015). Media Managemenet. New Mexico: Albuquerque
2. 02 Hollifield, A., Wicks, J., L., Sylvie, G., Lowrey, W. (2021) Media Management A Casebook Approach. Routledge
3. 03 Thomas, J.P (2010) Media management manual: A handbook for television and radio practitioners in countries – in – transition. USA: UNESCO
4. 04 Cootle, S. (2020) Media organization and Production. London:Sage

Learning Outcomes

1. L01 Explain the basic principles of management. SOLO 4
2. L02 Discuss general management theories and techniques. SOLO 5
3. L03 Explain and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making. SOLO 4
4. L04 Conduct independent research based on appropriate research questions, evaluate a range of material in order to arrive at conclusions. SOLO 4
5. L05 Assess the organisational structures of modern media companies. SOLO 5
6. L06 Integrate appropriate technology into the leadership and management and decision making process. SOLO 4

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix