PSYCHOLOGY

Course Description

The aim of this course is to provide an introduction to the wide range of topics covered by psychology. By the end of the course, students will be familiar with the major theories and the methods of research used to analyse behavior. These include the biological basis of psychological functions, sensation, perception and different states of consciousness. In addition to cognitive topics, the course provides an introduction to social, developmental and clinical psychology.

PSYCHOLOGY

Evaluation Tools (Active Term)

Course outcomes

1. 01 Identify (2) the main perspectives of psychology including behaviourism, cognitive theory and Gestalt theories
2. 02 Explain (4) the content and methods of different fields of psychological science such as health psychology, developmental psychology and cognitive psychology.
3. 03 Demonstrate (4) the steps taken in scientific method.

Course Syllabus

Reference Books & Course Materials

1. 01 Wade and Travis (2011) Psychology,Tenth edition, Pearson.

Learning Outcomes

1. L01 Being able to define (2) basic theories, and recognize (2) the subfields and history of psychology SOLO 4
2. L02 Being able to explain (4) the basic mechanisms of learning, sensation, cognition, perception and motivation SOLO 4
3. L03 Being able to identify (2) the link between brain and behaviors and list (3) the biological and environmentals cues shaping the personality SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix