SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Course Description

This course is designed to teach students the importance of social responsibility projects and provide opportunity for the students to gain both theoretical and practical skills in designing and implementing social responsibility projects. The students will engage in developing social responsibility projects which contribute to the betterment of society and provide solutions to various problems related to social, cultural, educational, artistic and sporting aspects of the community. This course will require students to work as groups to design campaigns, write a campaign budget, and complete related steps in the realization of their project, which will finally be presented and defended in class.

SOCIAL RESPONSIBILITY PROJECTS MANAGEMENT

Evaluation Tools (Active Term)

Course outcomes

1. 01 Construct a Social Responsibility Campaign.
2. 02 Analyzes practices of corporate social responsibility by focusing on cases from local and global companies.
3. 03 Develop strategy for social responsibility projects and/or campaigns.
4. 04 Conduct SWOT analysis and critically reflect on the outcomes.
5. 05 Develop media planning for the campaign.

Course Syllabus

Reference Books & Course Materials

1. 01 Kotler, P & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and For Your Cause, John Wiley & Sons, New Jersey.
2. 02 Jeremy Moon. (2014). Corporate Social Responsibility: A Very Short Introduction
3. 03 Chandler, D. (2019). Strategic Corporate Social Responsibility: Sustainable Value Creation. Sage Publications. (5th Ed.)
4. 04 Kotler, P., Hessekiel, D. & Lee, N. (2012). Good Works!: Marketing and Corporate Initiatives that Build a Better World and the Bottom Line

Learning Outcomes

1. L01 Develop a Social Responsibility Campaign. SOLO 5
2. L02 Evaluate practices of corporate social responsibility by focusing on cases from local and global companies. SOLO 5
3. L03 Develop a strategy for social responsibility projects and/or campaigns. SOLO 5
4. L04 Conduct SWOT analysis and critically reflect on the outcomes. SOLO 4
5. L05 Develop media planning for the campaign. SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix