SOCIAL MEDIA APPLICATIONS

Course Description

Within the scope of this course, the students will learn the development of social media as a communications tool, the societal effects of social media, public relations strategies and applications through social media, reputation and crisis management in social media. Students will also gain information on the process of assessment and evaluation in social media and the tools and platforms that can be used for this process. At the end of the semester, the students are expected to be able to explain the process of communication in social media, explain different social media tools and their uses, describe the use of social media in the field of public relations and explain the analysis, assessment and evaluation processes in social media.

SOCIAL MEDIA APPLICATIONS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Funk, T. (2013) Advanced Social Media Marketing. NY: APress
2. 02 Drushel, E. and German, K. (2011) The Ethics of Emerging Media. London: Continuum

Learning Outcomes

1. L01 Apply design principles & perception principles to visuals during content production for the social media platforms. SOLO 3
2. L02 Convert different file formats to each other with appropriate computer software. SOLO 4
3. L03 Evaluate the success in social media platforms via statistical data analysis. SOLO 5
4. L04 Describe the future of the technology and the social media according to their development process. SOLO 5
5. L05 Design coherent alternative page layouts for different social media platforms. SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix