PRODUCTION TECHNIQUES IN ADVERTISING

Course Description

This course is designed to familiarize the students with various production techniques and processes in the making of advertisings which have unique style that attract the audiences’ attention. With the goal of persuading consumers, advertisers seek to create a powerful message. In order to fulfill this goal different techniques are utilized in advertisements. The course aims to help students develop their understanding of the ways in which advertisers rely on different techniques in producing ads and to recognize the power of visual elements such as framing, color, editing and special effects as well as other elements such as sound and music.

PRODUCTION TECHNIQUES IN ADVERTISING

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Knows the anatomy of a letter and classification of typography.(Solo: 2)
2. 02 You can create a new font character and render it in graphics programs.(Solo: 3)
3. 03 Determining letters and typefaces, tracking, alignment, symbolizing and using these concepts in typographic designs.(Solo: 3)
4. 04 To characterize the history of typography, the different press and printing techniques used throughout history.(Solo: 4)
5. 05 Applying paragraphs, single-column, multi-column and modular grids in book and magazine designs.(Solo: 4)
6. 06 To be able to compare a successful or unsuccessful typographic design.(Solo: 4)
7. 07 Ability to define letters, texts, and paragraphs as design elements along with all other media elements.(Solo: 2)

Course Syllabus

Reference Books & Course Materials

1. 01 The Fundamentals of Typography by Gavin Ambrose, Paul Harris, 2006.
2. 02 Typographie A Manual of Design by Emil Ruder, 1977.
3. 03 Advertising Design by Medium A Visual and Verbal Approach by Robyn Blakeman, 2022.
4. 04 Graphic Design Cookbook: Mix + Match Recipes for Faster, Better Layouts

Learning Outcomes

1. Design persuasive advertisements that communicate a clear message. SOLO 5
2. Create visual elements that effectively complement advertising messages SOLO 5
3. Analyze the relationship between design, message, and target audience SOLO 4
4. Develop a portfolio of advertising designs incorporating learned techniques SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix