FUNDAMENTALS OF ADVERTISING DESIGN

Course Description

This course is designed to introduce students to the fundamentals of advertising design and serves as an introduction to design in advertising. The course will explore different roles and functions of advertising and will discuss the importance of design in advertising. Students will become familiar with some of the basic techniques in advertising design and will learn to use some of the programs such as Corel Draw and Photoshop. Using these programs students will practice creating visual elements and combining these elements with powerful advertising messages with an aim of persuading the target consumers. Students will learn that a good design is a powerful tool, which helps communicate the advertising message to the consumers.

FUNDAMENTALS OF ADVERTISING DESIGN

Evaluation Tools (Active Term)

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Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Purple Cow, Transform Your Business By Being Remarkable - Seth Godin

Learning Outcomes

1. Identify advertising designs that use core design principles (contrast, hierarchy, etc.). SOLO 2
2. L02 Apply visual communication techniques to create advertising materials that integrate persuasive messaging with effective design. SOLO 3
3. L03 Demonstrate foundational proficiency in Adobe InDesign and Adobe Photoshop by producing layouts, edited images, and digital/print-ready advertising pieces. SOLO 4
4. L04 Design print and digital advertisements that capture attention, convey clear brand messages, and aim to persuade target audiences. SOLO 4
5. L05 Develop a mini campaign concept (print + digital) that shows creative consistency across media and embodies the principle of being “remarkable.” SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix