PUBLIC ADDRESS

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Students will summarize how to organize a presentation
2. 02 Students will express how to deliver a speech
3. 03 Students will describe ethical rules in public speech
4. 04 Students will analyze the audience

Course Syllabus

Reference Books & Course Materials

1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

1. L01 Students will summarize how to organize a presentation SOLO 4
2. L02 Students will express how to deliver a speech SOLO 3
3. L03 Students will describe ethical rules in public speech SOLO 3
4. L04 Students will analyze the audience SOLO 4

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix