INTRODUCTION TO PUBLIC RELATIONS

Course Description

Introduction to Public Relations course aims to provide a foundation of the field of public relations. The course is designed to teach students the basics of public relations and to provide a background in the field’s historical development, along with various principles and theories that shape the field. Public relations is examined as a vital management function and its relationship to related fields, such as marketing, advertising and journalism is explored as part of the course. The students learn about the different roles played by public relations in corporate, government, and nonprofit organizations and learn how an effective public relations strategy can help to communicate, influence opinion and create change.

INTRODUCTION TO PUBLIC RELATIONS

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Seitel, Fraser.P. The Practice of Public Relations. 13th Ed. Pearson, 2016.
2. 02 Wolstenholme, Sue. (Ed.). Introduction to Public Relations. Pearson, 2013.

Learning Outcomes

1. L01 Identify important figures, events, and developments in the history of public relations. SOLO 2
2. L02 List the process and stages of public relations. SOLO 3
3. L03 Identify the basic professional ethical principles in public relations. SOLO 2
4. L04 Define basic theories and approaches related to public relations. SOLO 2
5. L05 Identify (2) the differences between public relations and other related fields, such as marketing and advertising. SOLO 2

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix