SUMMER TRAINING
- Course
- PRAD100 - SUMMER TRAINING
- Department
- Public Relations and Advertising - English - Associate
- Course Type
- Internship
- Status
- Required
- Language
- English
- Credit
- 0
- ECTS
- 5
- T+P+L
- 0 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. Galip Erzat ERDİL
- Prerequisite
- -
- Keywords
Course Description
Advertising and Public Relations students are required to complete their first of two summer training courses in the field of Public Relations. In line with rules and regulations set by the Department, summer training should be minimum 20 working days. The summer training will provide students opportunity to get acquainted with professional Public Relations field and to gain real-world PR experience where they can contribute to their personal development, such as designing PR campaigns, organizing special events and writing for journals both local and international. An internship file provided should be fully filled by an applicant and a supervisor in an institution. After completing internship, interviews are arranged at the department for assessing and discussing students own experiences and gains.
SUMMER TRAINING
Evaluation Tools (Active Term)
No evaluation items have been defined.
Course outcomes
No course outcomes have been defined yet.
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Internship week 1 - student gets introduced to work place, managers and staff. |
| Week 2 | Internship week 2 - student does assigned PR Work. |
| Week 3 | Internship week 3 - student does assigned PR Work. |
| Week 4 | Internship week 4 - student does assigned PR work/ fills in the internship file and delivers it to manager to fill, sign and stamp. Manager gives back the file to the student sealed. |
| Week 5 | - |
| Week 6 | - |
| Week 7 | - |
| Week 8 | - |
| Week 9 | - |
| Week 10 | - |
| Week 11 | - |
| Week 12 | - |
| Week 13 | - |
| Week 14 | - |
| Week 15 | - |
Reference Books & Course Materials
No reference books have been listed.
Learning Outcomes
- L01 Explain (4) the jobs done in a professional Public Relations office/agency SOLO 4
- L01 List the jobs he/she has done during the internship SOLO 3
- L02 Assess(5) the benefits gained during the internship. SOLO 5
- L04 Prove the jobs he/she has done during the internship SOLO 3
Program Outcomes
- P01 Conduct research, planning, implementation of a plan, and evaluate the results.
- P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
- P03 Conduct advertising and campaign processes for traditional and new media.
- P04 Carry out internal and external communication processes within institutions and organizations.
- P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
- P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
- P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
- P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
- P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | Average |
|---|---|---|---|---|---|---|---|---|---|---|
| L01 | 2 | 4 | 3 | 0 | 0 | 0 | 4 | 0 | 4 | 1.89 |
| L01 | 4 | 3 | 3 | 0 | 2 | 3 | 4 | 3 | 3 | 2.78 |
| L02 | 4 | 3 | 0 | 0 | 4 | 0 | 4 | 4 | 3 | 2.44 |
| L04 | 0 | 0 | 4 | 4 | 5 | 3 | 4 | 4 | 4 | 3.11 |