PAGE DESIGN-II

Course Description

This course extends and deepens the design skills which students have gained from the prerequisite Page Design I course. Through the completion of practical exercises and hands-on instruction, students gain greater experience and competence in the use of industry-standard design software. Particular emphasis is placed on the creation of original design work for print and online publication and the integration of this design with writing and photography which students have prepared in previous departmental courses. The course will be assessed through a portfolio of work reflecting the particular specializations which individual student journalists have developed throughout the degree program.

PAGE DESIGN-II

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1- Describe (3) and select the effective and engaging structure of high quality InDesign documents.
2. 02 2- Describe (3) and select the appropriate color models for screen-based and print media
3. 03 3-Recognize (2) the differences in available printing techniques and determine the best one(s) for a given project.
4. 04 4- Integrate (4) basic design and communications with the complex structures of print media by producing assignments that stress the concept, design and layout elements of print work..
5. 05 5-Integrate (4) using advanced features of Acrobat, Photoshop, Illustrator and InDesign.

Course Syllabus

Reference Books & Course Materials

1. 01 Clayton, D. (2019) How Do I Do That In InDesign?. Rocky Nook.
2. 02 Carpenter, D. (2014) Digital Magazine Design: With Case Studies. Intellect Books.
3. 03 Graver, A., Jura, B. (2012) Best practices for graphic designers, grids and page layouts, Rockport Publishers

Learning Outcomes

1. L01 1- Describe (3) and select the effective and engaging structure of high quality InDesign documents.
2. L02 2- Describe (3) and select the appropriate color models for screen-based and print media
3. L03 3-Recognize (2) the differences in available printing techniques and determine the best one(s) for a given project.
4. L04 4- Integrate (4) basic design and communications with the complex structures of print media by producing assignments that stress the concept, design and layout elements of print work..
5. L05 5-Integrate (4) using advanced features of Acrobat, Photoshop, Illustrator and InDesign.

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix