HISTORY OF BRITISH AND AMERICAN MEDIA

Course Description

This course will provide a comparative history of media communication in Britain and America. It is organized as a series of case studies addressing key events over the last two centuries – including imperialism and decolonization, WWII, the Civil Rights movement and the Cold War – and their representation in the media. In this way, the course will not only examine the histories of individual media forms, but also the history of media representation in an Anglo-American cultural context. Key questions will include: what are the connections between media representation and political power? How and why have American and British media perspectives diverged? And how has the role played by media in these countries developed over time?

HISTORY OF BRITISH AND AMERICAN MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Identify the basic concepts about mass media
2. 02 Describe the comparative history of Press in England
3. 03 Describe the comparative history of Press in America
4. 04 Analyse the role of press in Britain and American histories

Course Syllabus

Reference Books & Course Materials

1. 01 1. American Media History (2nd Edition)

Learning Outcomes

1. L01 Identify the basic concepts about mass media
2. L02 Describe the comparative history of Press in England
3. L03 Describe the comparative history of Press in America
4. L04 Analyse the role of press in Britain and American histories

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix