BASIC PHOTOGRAPHY

Course Description

This course is an introductory course to photography, its history, aesthetics and basic techniques. The course includes teaching instructions, theoretical views as well as some hands-on photographic work and practical field trips. Students will participate in actual photography during practical field trips spanning a wide cross section of photographic opportunity. Students are expected to gain a historical and aesthetic knowledge concerning the development of the medium of photography as well as technical skills and ability to take better photographs. The scope of the course also includes the development of recent revolutionary digital technologies and their effects on the medium. Within this context both digital and analog photography will be thoroughly examined.

BASIC PHOTOGRAPHY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1. to identify basic technical skills in photography.
2. 02 2. to assess the developments within the history of photography.
3. 03 3. to analyse the differences between analog and digital photography.
4. 04 4. to construct skills on photographic compositions.

Course Syllabus

Reference Books & Course Materials

1. 01 Henry Carroll. (2023). Read This If You Want to Take Great Photographs (2nd ed.). Laurence King Publishing.
2. 02 Michael Freeman. (2022). The Photographer's Eye: Composition and Design for Better Digital Photos (Updated ed.). Ilex Press.

Learning Outcomes

1. L01 Apply fundamental principles of composition, lighting, and perspective to produce visually effective photographs. SOLO 4
2. L02 Analyze photographic images by identifying visual elements, composition techniques, and their contribution to visual communication. SOLO 4
3. L03 Demonstrate the effective use of smartphone cameras to capture photographs in different shooting conditions. SOLO 4
4. L04 Design a cohesive photographic project that communicates a clear visual concept through a series of original images. SOLO 5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix