INTRODUCTION TO CULTURAL STUDIES

Course Description

This course introduces students to the principle analytical techniques and interpretive strategies are used in the field of cultural studies. Designed for the students at beginning of their degrees in media and communications subjects, the course places particular emphasis on interdisciplinary approaches to the study of culture and will provide a conceptual foundation for scholarly work in a variety of related areas. The course will address to the work of major figures related to Cultural Studies, including Michel Foucault, Stuart Hall and Edward Said, and will consider topics related to their work, such as the representational work of the media, the interpretative role of the audience, and the relationship between culture and power.

INTRODUCTION TO CULTURAL STUDIES

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define (2) cultural studies and explain (3) the interdisciplinary nature of field.
2. 02 Define (2) basic concepts of Cultural Studies such as, power, identity, ideology and representation.
3. 03 Assess (5) the constructed nature of identities, such as gender and nation.
4. 04 Define (2) the notion of stereotyping and identify (2) stereotypical representations in media and popular culture.

Course Syllabus

Reference Books & Course Materials

1. 01 Barker, C. (2012). Cultural Studies: Theory and Practice. (4th edition). Sage: London.
2. 02 Sardar, Z. and B. Van Loon, (2013). Introducing Cultural Studies: A Graphic Guide, Icon: London.
3. 03 Storey, J. (2016). Cultural Theory and Popular Culture. Routledge: London.
4. 04 Course notes on Moodle.

Learning Outcomes

1. L01 Explain (4) cultural studies and the study of popular culture as an interdisciplinary field of study. SOLO 4
2. L02 Identify (2) key terms and leading theorists of cultural studies and popular culture. SOLO 2
3. L03 Analyze a visual element of popular culture using some insights from semiotics. SOLO 4
4. L04 Describe (3) the relationship between popular culture and media. SOLO 3

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix