MEDIA LITERACY

Course Description

This course aims to develop students’ ability to effectively and efficiently examine, interpret, and evaluate the underlying messages contained within media texts, and to provide an understanding of their social, cultural and political influences. This course is designed as study in media analysis from critical perspectives; special emphasis is placed on the skills needed to evaluate selected shows, newspapers, advertisements, magazines and films. This course introduces students to how the media is used to construct meaning, and the critical approach and methods used to analyse and understand it. Methods of critical writing appropriate to media analysis will be also emphasized.

MEDIA LITERACY

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 1.Describe the basic concepts in media literacy
2. 02 2. Assess the role of media in society
3. 03 3. Define the distinctive characteristics of each medium
4. 04 4. Analyze media content

Course Syllabus

Reference Books & Course Materials

1. 01 Stanley J. Baran. (2023). Introduction to Mass Communication: Media Literacy and Culture, 3rd Edditiion. McGraw Hill LLC.
2. 02 Pernisco, N. (2020). Media Literacy: An essential guide to critical thinking skills for our complex digital world (3rd Ed)

Learning Outcomes

1. L01 1. Identify the basic concepts in media literacy
2. L02 2. Describe the role of media in society
3. L03 3. Define the distinctive characteristics of each medium
4. L04 4. Analyze media contents
5. L05 Describe the basic concepts in media literacy SOLO 3
6. L06 Assess the role of media in society SOLO 5
7. L07 Define the distinctive characteristics of each medium SOLO 2
8. L08 Analyze media content SOLO 4

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix