INTRODUCTION TO NEW MEDIA

Course Description

YENİ MEDYAYA GİRİŞ

INTRODUCTION TO NEW MEDIA

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Define new concepts, products and services within the area of Internet and new media.
2. 02 Describe current developments in new media and their social, political, economical and cultural consequences.
3. 03 Interpret communication technologies as the articulation of power and as agents of social change.
4. 04 Apply ethical and legal standards when working with digital media.

Course Syllabus

Reference Books & Course Materials

1. 01 Flew, T. (2018). New Media: An Introduction. Oxford Canada, 3 Edition, ISBN: 0199026343
2. 02 Siapera, E. (2017). Understanding New Media. SAGE Publications Ltd, 2 Edition, ISBN: 1446297101
3. 03 Lister, M., Dovey, J., Giddings, S., Grant, I., Kelly, K. (2009). New Media: A Critical Introduction. Routledge, 2nd Edition, ISBN: 0415431611
4. 04 Edited by Glen Creeber and Royston Martin (2009). Digital Cultures; Understanding New Media. McGraw Hill. ISBN-13: 978-0-33-5221974

Learning Outcomes

1. L01 Define new concepts, products and services within the area of Internet and new media. SOLO 2
2. L02 Describe current developments in new media and their social, political, economical and cultural consequences. SOLO 3
3. L03 Identify communication technologies as the articulation of power and as an agent of social change. SOLO 2
4. L04 Apply ethical and legal standards when working with digital media. SOLO 4

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix