ARTIFICIAL INTELLIGENCE AWARENESS

Course Description

This course provides an accessible and engaging introduction to Artificial Intelligence (AI), focusing on its core concepts, real-world applications, and broader impact on society. Students from all academic backgrounds will explore how AI shapes everyday life, with special attention to its role in education, language learning (such as platforms like Duolingo), and classroom assignments. The course highlights how AI agents are increasingly used in areas like tutoring, content generation, and personalized learning support. Through real-world examples and discussions, students will learn about the potential and limitations of AI, while also understanding key ethical issues such as fairness, privacy, and responsible use.

ARTIFICIAL INTELLIGENCE AWARENESS

Evaluation Tools (Active Term)

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Philip C. Jackson, Introduction to Artificial Intelligence, Third Edition, Dover Publications, 2019.

Learning Outcomes

1. L01 Define fundamental AI concepts, distinguish ANI from AGI, and explain why AI is transforming industries. SOLO 3.3
2. L02 Describe core AI capabilities and limitations, and identify tasks suitable for AI automation. SOLO 2.5
3. L03 Explain how AI projects are structured and recognize AI’s role in business and organizational transformation. SOLO 3.3
4. L04 Analyze how organizations adopt AI, identify roles in AI transformation, and evaluate its potential to augment or automate tasks across professions. SOLO 3.7
5. L05 Explain generative AI concepts, differentiate between prompting, fine-tuning, and RAG, and illustrate common applications (text, image, audio). SOLO 3.7
6. L06 Recognize AI’s limitations, sources of bias, and risks from adversarial manipulation, and discuss fairness, transparency, privacy, and responsible AI guidelines. SOLO 3.5
7. L07 Assess AI’s impact on jobs, workforce transitions, and future skill requirements, and analyze its effects across sectors such as education, healthcare, and governance. SOLO 4.5
8. L08 Explain different approaches to AI regulation, evaluate policy frameworks, and critically reflect on possible AI futures and their ethical and social implications. SOLO 4.75
9. L09 Explaing and Asses AI Philosophy SOLO 4.5

Program Outcomes

1. P01 Conduct research, planning, implementation of a plan, and evaluate the results.
2. P02 Demonstrate their knowledge of media and digital media communications related to the publicity of institutions and organizations.
3. P03 Conduct advertising and campaign processes for traditional and new media.
4. P04 Carry out internal and external communication processes within institutions and organizations.
5. P05 Use the necessary audio-visual communication tools within the fields of public relations and advertising.
6. P06 Show sensitivity toward remaining loyal to universal values, laws and ethical principles while practicing their profession.
7. P07 Proves his/her basic theoretical knowledge in the fields of public relations, advertising and communication.
8. P08 Expresses his/her knowledge of crisis management and how to find solutions to problems within the field of public relations.
9. P09 Expresses his/her knowledge of perception and reputation management for institutions and organizations.

Po-Lo Matrix