TOURISM INFORMATION GUIDE

Course Description

The course offers participants the opportunity to develop the professional, technical, social and administrative skills needed to deliver a high quality tour guiding service for tourists visiting. Tour guides plan and implement tour itineraries groups in many contexts. Guides require the ability to retain facts, figures and folklore and present the information to tourists in an entertaining and interesting way. In this lesson you will learn how to: Understand the structures and profiles of the tourism and hospitality sectors. • Employ a range of communication, information and customer care skills. Manage and conduct tours on behalf of a tour operator/provider or as a self-employed guide. • Implement best safety and environmental practices. • Implement tour management skills and techniques.

TOURISM INFORMATION GUIDE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

No course outcomes have been defined yet.

Course Syllabus

Reference Books & Course Materials

1. 01 Operations Management in the Travel Industry (2016) by Peter Robinson, Paul Fallon, Harry Cameron and John Crotts. CABI Publishing.
2. 02 The Business of Travel Agency & Tour Operations Management (2012) by A. K. Bhatia. Sterling Publishers.
3. 03 Tour Operators and Operations: Development, Management & Responsibility (2018) by Jacqueline Holland & David Leslie. CABI Publishing.
4. 04 Tour Guiding: The Ultimate Guide to Theory and Practice (2021) by Cosmos Sracooh & Kwaku Passah Snr. DAkpabli & Associates.

Learning Outcomes

1. L01 Students will be able to demonstrate a comprehensive understanding of the travel industry's structure and the role of tour operators. SOLO 4
2. L02 Students will be able to analyze the key responsibilities and attributes of professional tour guides. SOLO 4
3. L03 Students will be able to develop effective communication and storytelling skills to engage tour participants. SOLO 5
4. L04 Students will be able to apply ethical standards and best practices in tour guiding. SOLO 3
5. L05 Students will be able to design detailed tour itineraries that meet client needs and expectations. SOLO 4
6. L06 Students will be able to identify group dynamics and address challenges during guided tours. SOLO 2
7. L07 Students will be able to recognize cultural sensitivities and incorporate inclusivity in tour guiding practices. SOLO 2
8. L08 Students will be able to evaluate the impact of tour guiding on customer satisfaction and overall travel experiences. SOLO 5

Program Outcomes

1. P01 Demonstrate an understanding of the core subfields of psychology — including but not limited to clinical, developmental, cognitive, social, and biological/neuroscientific psychology — and their interconnections with other scientific disciplines, critically evaluating the value of a multidisciplinary approach to scientific inquiry in psychology.
2. P02 Apply scientific methods, research techniques, measurement and psychometric principles (e.g., reliability, validity, scale development/adaptation), and quantitative/statistical reasoning to investigate psychological phenomena, recognizing methodological strengths, limitations, common reasoning fallacies, and the flaws of pseudoscience.
3. P03 Employ logical, intuitive, and creative thinking to analyze psychological concepts, evaluate theories (including their historical and philosophical development), synthesize information, and solve complex problems related to cognition and behavior.
4. P04 Integrate psychological theories and findings into practical settings (e.g., business, policy, clinical/counseling contexts, and daily life), applying foundational applied skills such as interviewing, observation, and case formulation, drawing meaningful conclusions to inform individual, organizational, and societal practices.
5. P05 Describe key ethical principles in psychological research and practice, critically applying these principles to dilemmas across academic, professional, and everyday contexts.
6. P06 Recognize how individual differences (e.g., beliefs, values, backgrounds) impact behavior and relationships; use psychological knowledge to prevent or resolve intercultural and interpersonal conflicts and promote inclusive, respectful interactions.
7. P07 Exhibit self-regulation and self-awareness, demonstrating a commitment to psychological well-being, effective time management, constructive incorporation of feedback, and ongoing personal and professional development.
8. P08 Collaborate effectively in diverse teams, demonstrating responsibility, bias awareness, conflict resolution skills, and leadership in achieving collective goals.
9. P09 Communicate psychological knowledge clearly and appropriately for academic, professional, and public audiences using inclusive language, both in written and oral formats, and by accurately summarizing and presenting research findings.
10. P10 Use information and communication technologies (including AI and digital media) responsibly and effectively for research, collaboration, and the dissemination of psychological knowledge.
11. P11 Embrace lifelong learning and adaptability in response to evolving psychological knowledge and societal needs, engaging with global perspectives and demonstrating intercultural awareness.

Po-Lo Matrix