RADIO AND TV MANAGEMENT

Course Description

This course is designed to introduce students to the basic principles of management, in particular as they relate to contemporary radio and television organizations and to media production. This course focus on general management theories and techniques, including organizational structures, leadership, decision making, budget planning and the management of groups and teams. The course concentrates more specifically on the practical media environment by examining the role of the production manager. The main responsibilities and skills required for this position and its importance for television production will be covered. Through various theoretical and practical projects students will experience management strategies and techniques vital in the collaboration and production of radio and television.

RADIO AND TV MANAGEMENT

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

1. 01 Explain the basic principles of management.
2. 02 Discuss general management theories and techniques.
3. 03 define and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making.
4. 04 conduct independent research based on appropriate conduct independent research based on appropriate research questions, using and evaluating a range of material in order to arrive at conclusions research questions, using and evaluating a range of material in order to arrive at conclusions
5. 05 Assess the organisational structures of modern media companies.
6. 06 Integrate appropriate technology into the leadership and management and decision making process.

Course Syllabus

Reference Books & Course Materials

1. 01 Herrick, D. (2015). Media Managemenet. New Mexico: Albuquerque
2. 02 Hollifield, A., Wicks, J., L., Sylvie, G., Lowrey, W. (2021) Media Management A Casebook Approach. Routledge
3. 03 Thomas, J.P (2010) Media management manual: A handbook for television and radio practitioners in countries – in – transition. USA: UNESCO
4. 04 Cootle, S. (2020) Media organization and Production. London:Sage

Learning Outcomes

1. L01 Explain the basic principles of management. SOLO 4
2. L02 Discuss general management theories and techniques. SOLO 5
3. L03 Explain and analyze the legal, regulatory and commercial factors which affect the production of television and radio and develop personal and professional ethical responsibility in all managerial and organizational decision making. SOLO 4
4. L04 Conduct independent research based on appropriate research questions, evaluate a range of material in order to arrive at conclusions. SOLO 4
5. L05 Assess the organisational structures of modern media companies. SOLO 5
6. L06 Integrate appropriate technology into the leadership and management and decision making process. SOLO 4

Program Outcomes

1. P01 Demonstrate an understanding of the core subfields of psychology — including but not limited to clinical, developmental, cognitive, social, and biological/neuroscientific psychology — and their interconnections with other scientific disciplines, critically evaluating the value of a multidisciplinary approach to scientific inquiry in psychology.
2. P02 Apply scientific methods, research techniques, measurement and psychometric principles (e.g., reliability, validity, scale development/adaptation), and quantitative/statistical reasoning to investigate psychological phenomena, recognizing methodological strengths, limitations, common reasoning fallacies, and the flaws of pseudoscience.
3. P03 Employ logical, intuitive, and creative thinking to analyze psychological concepts, evaluate theories (including their historical and philosophical development), synthesize information, and solve complex problems related to cognition and behavior.
4. P04 Integrate psychological theories and findings into practical settings (e.g., business, policy, clinical/counseling contexts, and daily life), applying foundational applied skills such as interviewing, observation, and case formulation, drawing meaningful conclusions to inform individual, organizational, and societal practices.
5. P05 Describe key ethical principles in psychological research and practice, critically applying these principles to dilemmas across academic, professional, and everyday contexts.
6. P06 Recognize how individual differences (e.g., beliefs, values, backgrounds) impact behavior and relationships; use psychological knowledge to prevent or resolve intercultural and interpersonal conflicts and promote inclusive, respectful interactions.
7. P07 Exhibit self-regulation and self-awareness, demonstrating a commitment to psychological well-being, effective time management, constructive incorporation of feedback, and ongoing personal and professional development.
8. P08 Collaborate effectively in diverse teams, demonstrating responsibility, bias awareness, conflict resolution skills, and leadership in achieving collective goals.
9. P09 Communicate psychological knowledge clearly and appropriately for academic, professional, and public audiences using inclusive language, both in written and oral formats, and by accurately summarizing and presenting research findings.
10. P10 Use information and communication technologies (including AI and digital media) responsibly and effectively for research, collaboration, and the dissemination of psychological knowledge.
11. P11 Embrace lifelong learning and adaptability in response to evolving psychological knowledge and societal needs, engaging with global perspectives and demonstrating intercultural awareness.

Po-Lo Matrix