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TR

PUBLIC ADDRESS

Course
COMM322 - PUBLIC ADDRESS
Department
Advertising and Public Relations - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
5
T+P+L
3 + 3 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course is designed to examine the principles of public address and teach the students the main elements and factors which result in a dynamic and effective speech. Besides speaking skills, the course aims to help students to improve their listening skills so that they are able to evaluate and critique speeches they listen to insightfully. The course provides opportunity for students to significantly improve their public speaking skills by practicing and delivering speeches and presentations in a safe environment with feedback from their peers as well as their lecturer so that they will be able to critically examine their own and others’ speeches through interactive practice.

PUBLIC ADDRESS

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 Students will summarize how to organize a presentation
  2. 02 Students will express how to deliver a speech
  3. 03 Students will describe ethical rules in public speech
  4. 04 Students will analyze the audience

Course Syllabus

Week Topic
Week 1 Introduction to the Course
Week 2 Speaking in Public
Week 3 History of Public Speaking
Week 4 Public Speaking and Critical Thinking
Week 5 Ethics and Public Speaking
Week 6 Listening and Critical Thinking
Week 7 Organizing the Speech
Week 8 Midterm exams
Week 9 Selecting a Topic and a Purpose
Week 10 Analyzing the Audience
Week 11 Demographic Audience Analysis & Situational Audience Analysis
Week 12 Speech Delivery
Week 13 The Speaker's Body - Voice
Week 14 The Speaker's Body - Body Language
Week 15 Final Exams

Reference Books & Course Materials

  1. 01 Stephan Lucas, The Art of Public Speaking, (11th Ed), 2011

Learning Outcomes

  1. L01 Explains (4) how a presentation should be organized. SOLO 4
  2. L02 Explains (4) the important points in delivering an effective speech. SOLO 4
  3. L03 Describes (3) the ethical rules in public speech. SOLO 3
  4. L04 Assesses (4) the role of listeners in public speaking and analyzes (4) the audience. SOLO 4

Program Outcomes

  1. P01 Demonstrate an understanding of the core subfields of psychology — including but not limited to clinical, developmental, cognitive, social, and biological/neuroscientific psychology — and their interconnections with other scientific disciplines, critically evaluating the value of a multidisciplinary approach to scientific inquiry in psychology.
  2. P02 Apply scientific methods, research techniques, measurement and psychometric principles (e.g., reliability, validity, scale development/adaptation), and quantitative/statistical reasoning to investigate psychological phenomena, recognizing methodological strengths, limitations, common reasoning fallacies, and the flaws of pseudoscience.
  3. P03 Employ logical, intuitive, and creative thinking to analyze psychological concepts, evaluate theories (including their historical and philosophical development), synthesize information, and solve complex problems related to cognition and behavior.
  4. P04 Integrate psychological theories and findings into practical settings (e.g., business, policy, clinical/counseling contexts, and daily life), applying foundational applied skills such as interviewing, observation, and case formulation, drawing meaningful conclusions to inform individual, organizational, and societal practices.
  5. P05 Describe key ethical principles in psychological research and practice, critically applying these principles to dilemmas across academic, professional, and everyday contexts.
  6. P06 Recognize how individual differences (e.g., beliefs, values, backgrounds) impact behavior and relationships; use psychological knowledge to prevent or resolve intercultural and interpersonal conflicts and promote inclusive, respectful interactions.
  7. P07 Exhibit self-regulation and self-awareness, demonstrating a commitment to psychological well-being, effective time management, constructive incorporation of feedback, and ongoing personal and professional development.
  8. P08 Collaborate effectively in diverse teams, demonstrating responsibility, bias awareness, conflict resolution skills, and leadership in achieving collective goals.
  9. P09 Communicate psychological knowledge clearly and appropriately for academic, professional, and public audiences using inclusive language, both in written and oral formats, and by accurately summarizing and presenting research findings.
  10. P10 Use information and communication technologies (including AI and digital media) responsibly and effectively for research, collaboration, and the dissemination of psychological knowledge.
  11. P11 Embrace lifelong learning and adaptability in response to evolving psychological knowledge and societal needs, engaging with global perspectives and demonstrating intercultural awareness.

Po-Lo Matrix

LO P01 P02 P03 P04 P05 P06 P07 P08 P09 P10 P11 Average
L01 - - - - - - - - - - - -
L02 - - - - - - - - - - - -
L03 - - - - - - - - - - - -
L04 - - - - - - - - - - - -