INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Course
- BUSN314 - INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
- Department
- Business Administration - English - Undergraduate
- Course Type
- Course
- Status
- Required
- Language
- English
- Credit
- 3
- ECTS
- 6
- T+P+L
- 3 + 0 + 0
- Course Coordinator(s)
- Asst. Prof. Dr. DAGNU HAILE TESSEMA
- Prerequisite
- -
Course Description
The course will equip the students with the communications skills needed in the business environment. Course includes writing memoranda, letters, reports, resumes, and electronic messages; delivering oral presentations; seminars and developing interpersonal skills. Also skill needed for critical thinking and problem solving are going to be instructed. Lead and share discussions on various types of professional communication with emphasis on business writing. Students will gain experience writing and revising business email, letters, proposals, bidding and job search documents. Students will work both individually and in teams and will exit the course with a clear understanding of the centrality of communication in business.
INTERNATIONAL AND MULTICULTURAL BUSINESS COMMUNICATION
Evaluation Tools (Active Term)
| Item | Type | Weight (%) |
|---|---|---|
| Assignment | Assignment | 20 |
| Midterm Exam | Midterm | 30 |
| Final Exam | Final | 50 |
| Total | 100 | |
Course outcomes
- 01 To identify the basics of business and intercultural communications in the digital age
- 02 To identify various audiences and how to tailor communications effectively
- 03 To develop professional and effective writing and speaking skills for employment and business purposes
- 04 To argue how to combine appropriate technologies to deliver professional presentations
Course Syllabus
| Week | Topic |
|---|---|
| Week 1 | Introduction |
| Week 2 | Professional Communication in a Digital, Social, Mobile World |
| Week 3 | Professional Communication in a Digital, Social, Mobile World |
| Week 4 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 5 | Collaboration, Interpersonal Communication, and Business Etiquette |
| Week 6 | Communication Challenges in a Diverse, Global Marketplace |
| Week 7 | Communication Challenges in a Diverse, Global Marketplace |
| Week 8 | Midterm exam |
| Week 9 | Midterm exam |
| Week 10 | Planning Business Messages |
| Week 11 | Planning Business Messages |
| Week 12 | Writing Business Messages |
| Week 13 | Completing Business Messages |
| Week 14 | Digital Media |
| Week 15 | Final Exam |
Reference Books & Course Materials
- 01 Bovee, C. and Thill, J.V. (2020) Business Communication Today (15th edition)
- 02 Miscellaneous supplementary reading and videos as appropriate
Learning Outcomes
- L01 To identify the basics of business and intercultural communications in the digital age SOLO 2
- L02 To identify various audiences and how to tailor communications effectively SOLO 3
- L03 To develop professional and effective writing and speaking skills for employment and business purposes SOLO 5
- L04 To argue how to combine appropriate technologies to deliver professional presentations SOLO 5
Program Outcomes
- P01 Gain the ability to apply the Pharmacy profession.
- P02 Interpret the accuracy and reliability of the current theoretical and practical knowledge in the field of pharmacy, as well as being able to follow and evaluate innovations.
- P03 Practically apply the knowledge they gain on pharmaceutical sciences. The acquired knowledge and skills allow the graduates to act as the closest health consultant to the public with the ability to inform the public.
- P04 Evaluate and apply current technology related to basic subjects and principles covering pharmacy and health sciences and take part in in-service training seminars.
- P05 Know the risks and evaluation of the use of drugs and other chemicals and safe laboratory practices (GMP).
- P06 Acquire the ability to interpret the findings obtained by qualitative and quantitative measurements and to reach valid scientific results from the data.
- P07 Prepare pharmaceuticals and provide guidance on the use of pharmaceutical products.
- P08 Design research and develop projects related to pharmaceutical products; manage and share the results.
- P09 Be competent to accurately and intelligibly communicate and transfer knowledge about prescription content and pharmaceutical products to the patient / user. The graduates are trained on taking necessary precautions for safe drug usage and encouraging rational drug use, as well as providing consultancy and supervision.
- P10 Work in an interdisciplinary environment. Graduates can cooperate with other professional groups, participate in vocational training and activities, have proper knowledge and communication skills.
- P11 Take part in social responsibility projects related to health. Graduates have awareness on sustainable environment and participate in activities and practices related to their profession.
- P12 Open a community pharmacy, also work in hospital pharmacies, can work in different fields related with pharmaceuticals, cosmetics, medical and herbal products, as well as production and quality control in the pharmaceutical industry. Takes part in the professional development of herself/himself, her/his colleagues and pharmacy students.
- P13 Implements the legal and professional law and ethics as a health professional, in issues concerning public health.
- P14 Knows and applies the processes related to drug design from natural or synthetic sources, as well as development, preparation, analysis and metabolism of drugs in the human body.
Po-Lo Matrix
| LO | P01 | P02 | P03 | P04 | P05 | P06 | P07 | P08 | P09 | P10 | P11 | P12 | P13 | P14 | Average |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| L01 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L02 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L03 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| L04 | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |