ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Course Description

Tourism businesses are quite commonly started by entrepreneurs who play significant roles in adapting the supply of leisure and recreational opportunities. This course intends to provide understanding on the importance of creative thinking, risk taking, being innovative to transform ideas into commercially viable business solutions in tourism and hospitality industries. The main topics covered include the concepts of entrepreneurship and entrepreneurial management and their characteristics, comparison of these concepts with classical management styles, entrepreneurship and innovation, the relationship between economic development and entrepreneurship, the characteristics, importance and functional problems of small businesses within the tourism and hospitality industry.in this study student learn how evaluate their potential as an entrepreneur.

ENTREPRENEURSHIP IN TOURISM AND HOSPITALITY INDUSTRIES

Evaluation Tools (Active Term)

Course outcomes

1. 01 Describe the examples of current entrepreneurs, their companies
2. 02 Evaluate the personal attributes and skills that characterize the “successful” entrepreneur.
3. 03 Compare their personal characteristics and interests to that of the “successful” entrepreneur.
4. 04 Identify and assess sources of support for small businesses and entrepreneurs.
5. 05 Discuss the critical factors that are used to identify business start-up ideas – including forms of ownership.

Course Syllabus

Reference Books & Course Materials

1. 01 Ateljevic,J., Page,S.J. Tourism and entrepreneurship International activities , Butterworth=Heinemann, 2009.
2. 02 Blundel, R., Lockett, N., Wang, C., & Mawson, S. (2021). Exploring entrepreneurship (3rd ed.). SAGE Publications Ltd.
3. 03 Correia, A., Lopes, J. D., & Portugal, M. (Eds.). (2024). International case studies in innovation and entrepreneurship in tourism. Routledge.

Learning Outcomes

1. L01 Apply theories of entrepreneurial activities and processes. SOLO 4
2. L02 Compare their personal characteristics with those of the "successful" entrepreneur. SOLO 4
3. L03 Predict how to support small businesses and entrepreneurs. SOLO 4
4. L04 Identify the critical factors that impact business startup ideas. SOLO 2

Program Outcomes

1. Knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline.
2. Ability to apply knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline to the solution of complex engineering problems.
3. Ability to define complex engineering problems by using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) related to the problem addressed.
4. Ability to formulate complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
5. Ability to analyse and solve complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
6. Ability to design creative solutions to complex engineering problems.
7. Ability to design complex systems, processes, devices, or products in a way that meets present and future needs while considering realistic constraints and conditions.
8. Ability to select and use appropriate techniques and resources—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
9. Ability to select and use modern engineering and computational tools—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
10. Ability to conduct literature research and use appropriate research methods for the investigation of complex engineering problems.
11. Ability to design experiments for the investigation of complex engineering problems.
12. Ability to conduct experiments, collect data, analyse results, and interpret findings for the investigation of complex engineering problems.
13. Knowledge of the impacts of engineering practices on society, health and safety, the economy, sustainability, and the environment within the framework of the United Nations Sustainable
14. Awareness of the legal implications of engineering solutions within the framework of the United Nations Sustainable Development Goals (SDGs).
15. Knowledge of ethical responsibility and adherence to the principles of professional engineering conduct.
16. Awareness of acting impartially without discrimination in any matter and of being inclusive of diversity.
17. Ability to work effectively as an individual.
18. Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remote, or hybrid).
19. Ability to work effectively as a team member or leader in multidisciplinary teams (face-to-face, remote, or hybrid).
20. Ability to communicate effectively in spoken form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
21. Ability to communicate effectively in written form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
22. Knowledge of professional practices such as project management and economic feasibility analysis.
23. Awareness of entrepreneurship and innovation.
24. Ability for independent and lifelong learning.
25. Ability to adapt to new and emerging technologies.
26. Lifelong learning ability that includes the capacity to think critically about technological changes.

Po-Lo Matrix