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TR

COLOUR CULTURE

Course
GRDE304 - COLOUR CULTURE
Department
Graphic Design - English - Undergraduate
Course Type
Course
Status
Required
Language
English
Credit
3
ECTS
4
T+P+L
2 + 2 + 0
Course Coordinator(s)
-
Prerequisite
-
Keywords

Course Description

This course covers the basic principles, theories and their applications of colours. Colour theory create a logical structure for colour. There are three basic categories of colour theory: The colour wheel, colour harmony, and the context of how colours are used. The student develops working skills with thinking and information of colour design for a variety of visual effects. This course involves the development of colour perception, expression, and application in traditional and digital imagery, using two-dimensional formats through a series of problem-solving exercises and projects. To understand the creative use of colour; the chemical, physical and psychological aspects of colour. It also allows researching the colour culture of different countries.

COLOUR CULTURE

Evaluation Tools (Active Term)

No evaluation items have been defined.

Course outcomes

  1. 01 1. Implement (4) the colour theory in design works.
  2. 02 2. Analyze (4) of cultural, psychological and symbolic effects of the colours.
  3. 03 3. Select (3) the colors suitable for the target audience of a project.
  4. 04 4. Develop (4) colour perception.
  5. 05 5. Solve (3) the design problems related to colour.

Course Syllabus

Week Topic
Week 1 Introduction to the course: An overview of the course syllabus / Required materials
Week 2 How do we see colours? / Colour Theory / Primary, secondary and tertiary colours / Assignment 1
Week 3 Colour model (RGB, CMYK) / Hue, saturation, brightness / Colour value: Hue, tint, tone, shade / Assignment 2
Week 4 Colour Harmonies: Monochromatic, polychromatic, neutral, achromatic colours / Assignment 3
Week 5 Colour Harmonies: Complementary, analogous, triadic and tetradic colour schemes / Assignment 4
Week 6 Documentary: Cracking the Colour Code - Episode 1: Viewing Colour
Week 7 Preparation for the Midterm Exam
Week 8 MIDTERM EXAM WEEK
Week 9 MIDTERM EXAM WEEK
Week 10 Physiological effects of colours / Colour Hormony: Warm and Cool Colours / Documentary: Cracking the Colour Code Episode 2: Making Colours
Week 11 The meaning of colours / FINAL PROJECT: Creating a effective poster with colours
Week 12 Documentary: Cracking the Colour Code Episode 3: The Power of Colour / STUDENT PRESENTATIONS: Colour in different cultures
Week 13 STUDENT PRESENTATIONS: Colour in different cultures
Week 14 STUDENT PRESENTATIONS: Colour in different cultures / Final project critiques
Week 15 Final project submission

Reference Books & Course Materials

  1. 01 Lecturer's own notes (https://moodle.ciu.edu.tr)
  2. 02 Biggam, C. P. & Wolf, K. (2021) A Cultural History of Color: Volumes 1-6. Bloomsbury Academic.
  3. 03 Gage, J. (2009) Colour and Culture: Practice and meaning from antiquity to abstraction. Thames & Hudson.
  4. 04 Walch, M. & Hope, A., 1995) Living colours: The definitive guide to color palettes through the ages. Chronicle Books.

Learning Outcomes

  1. L01 Students develop (5) their knowledge of colour and their skills in its use, and apply (4) colour theory in their design work. SOLO 4.5
  2. L02 Analyze (4) of cultural, psychological and symbolic effects of the colours. SOLO 4
  3. L03 Select (3) the colors suitable for the target audience of a project. SOLO 3

Program Outcomes

  1. Knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline.
  2. Ability to apply knowledge of mathematics, natural sciences, basic engineering, computer-based computation, and topics specific to the relevant engineering discipline to the solution of complex engineering problems.
  3. Ability to define complex engineering problems by using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) related to the problem addressed.
  4. Ability to formulate complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
  5. Ability to analyse and solve complex engineering problems using knowledge of basic sciences, mathematics, and engineering, while considering the relevant United Nations Sustainable Development Goals (SDGs) associated with the problem addressed.
  6. Ability to design creative solutions to complex engineering problems.
  7. Ability to design complex systems, processes, devices, or products in a way that meets present and future needs while considering realistic constraints and conditions.
  8. Ability to select and use appropriate techniques and resources—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
  9. Ability to select and use modern engineering and computational tools—including estimation and modelling—for the analysis and solution of complex engineering problems, while being aware of their limitations.
  10. Ability to conduct literature research and use appropriate research methods for the investigation of complex engineering problems.
  11. Ability to design experiments for the investigation of complex engineering problems.
  12. Ability to conduct experiments, collect data, analyse results, and interpret findings for the investigation of complex engineering problems.
  13. Knowledge of the impacts of engineering practices on society, health and safety, the economy, sustainability, and the environment within the framework of the United Nations Sustainable
  14. Awareness of the legal implications of engineering solutions within the framework of the United Nations Sustainable Development Goals (SDGs).
  15. Knowledge of ethical responsibility and adherence to the principles of professional engineering conduct.
  16. Awareness of acting impartially without discrimination in any matter and of being inclusive of diversity.
  17. Ability to work effectively as an individual.
  18. Ability to work effectively as a team member or leader in intra-disciplinary teams (face-to-face, remote, or hybrid).
  19. Ability to work effectively as a team member or leader in multidisciplinary teams (face-to-face, remote, or hybrid).
  20. Ability to communicate effectively in spoken form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
  21. Ability to communicate effectively in written form on technical matters, taking into account the diverse characteristics of the target audience (such as education, language, and profession).
  22. Knowledge of professional practices such as project management and economic feasibility analysis.
  23. Awareness of entrepreneurship and innovation.
  24. Ability for independent and lifelong learning.
  25. Ability to adapt to new and emerging technologies.
  26. Lifelong learning ability that includes the capacity to think critically about technological changes.

Po-Lo Matrix

LO Average
L01 - - - - - - - - - - - - - - - - - - - - - - - - - - -
L02 - - - - - - - - - - - - - - - - - - - - - - - - - - -
L03 - - - - - - - - - - - - - - - - - - - - - - - - - - -